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The Launch Of Sloggi
In 1978 Sloggi was launched under the slogan "the cotton revolution" With briefs no longer "unmentionable" Sloggi designed and manufactured soft, smooth, easy care briefs in an innovative new fabric "core spun cotton Lycra®" Sloggi is now a household name and the best selling branded brief in the world - in just 25 years over 1 billion briefs have been sold in more than 30 countries.
The Basic Sloggi Brief
The secret of Sloggi is the fabric - core spun cotton Lycra®. This means that fine combed cotton is wrapped around every single Lycra® thread. This has many wearer benefits:
* Superb two way stretch for a fantastic fit
* The comfort and kindness of cotton next to the skin
* Easy to care for - the Lycra® is protected by the cotton so maintains the shape of the brief even after constant washing, ensuring a long Sloggi life!
In 1986, Sloggi extended it's range to include men launching "Sloggi For Men". More recently new innovative fabrics have been introduced in exciting new modern ranges such as Sloggi Shine and Sensual.